=Adbrite
Adbrite is a well established Ad marketplace that offers publishers with a number of ways to monetize their websites. These include CPCs, CPMs, In-Line Ads, Video Ads, Full Page Ads and also an option for advertisers to buy a link on a website for a period of time.
Their CPC concept revolves around their Site Directory of Publisher Sites where advertisers can choose to place ads on websites of their choice. Advertisers also have the option to place network Ads which allows the ads to be shown on publisher websites of the selected demographics.
Type: Site TargetedGood For: Sites with good traffic as it encourages advertisers to bid on your site raising your minimum CPC.Views: For Adbrite you need to attract advertisers to place ads on your site as its not contextual, therefore its best if your ad zones are of a specific niche rather than general. This is especially true as attracting advertisers showing related ads will increase your CTR.
Network Ads can be shown if there are no advertisers which is around 0.05USD to 0.08USD a click so for some niches it offers reasonable return. Sites with big traffic like proxy sites, forums, entertainments sites will make good money from Adbrite, especially if they get a few Site Targeted Advertisers.
One thing to remember, as with most networks is that it takes Adbrite a few days to register and collect the stats of your site to sell to their advertiser network. With Adbrite especially as your site doesn’t even appear in their Site Directory until 5-6 days.
Payment: check - monthly - min USD5.
Posted in: on Thursday 7 February 2008 at at 14:37
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